Terms of Service — "What's That?"
Effective date: 8 January 2026
Version: 1.0.0
These Terms of Service ("Terms") govern your access to and use of the "What's That?" mobile application and related services (collectively, the "Service"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. The Service
- Purpose: The Service lets you capture or upload photos of places and objects and receive AI-generated descriptions and related context. You may also generate AI-generated audio narrations ("Audio Guides") of your discoveries using text-to-speech technology. If you allow it, we may use your device location and nearby places data to improve results.
- AI Content: Text and audio outputs are generated by AI based on your inputs and may be inaccurate, incomplete, offensive, or biased. Audio narrations are synthetic voices generated from text descriptions; they are not recordings of real people. Outputs are provided "as is" for informational and entertainment purposes only and are not our representations. Do not rely on outputs for safety-critical, medical, legal, or professional decisions; verify information independently.
- Personalization: You may provide optional input, criteria, or context to customize the Service. The AI utilizes this information to personalize the outputs and your overall experience.
- The Service is not designed for emergency or safety-critical uses. It is also not a backup or archival service; you should retain your own copies of content you care about.
2. Eligibility and Accounts
- Minimum age: You must be at least 13 years old (or the minimum age required in your country; 16+ in the EEA/UK) to use the Service. If you are under the age of majority, you must have a parent/guardian's consent.
- Registration: You must provide accurate information and keep it up to date. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
- Security: You must maintain the confidentiality of your credentials and notify us promptly if you suspect unauthorized use of your account or any security breach.
- Compatibility and updates: Some features may require the latest version of the app and a compatible device/operating system. We may provide updates that you must install to continue using certain features.
- Restrictions: You may not use the Service if you are prohibited by law from doing so, or if we have previously suspended or terminated your access or removed your account.
- Suspension/termination: We may suspend or terminate your access to the Service at any time for violations of these Terms or to protect the Service or other users.
3. User Content and Licenses
- Ownership: You retain ownership of photos, text, and other content you submit ("User Content").
- Service license to us: You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, adapt, transmit, and display your User Content as reasonably necessary to operate, secure, and improve the Service (including engaging service providers acting on our behalf and performing debugging, analytics, quality assurance, and security), and to generate aggregated statistics and performance metrics that do not identify you. This license is limited to Service purposes and ends when your User Content is deleted from our systems, subject to reasonable backup and archival retention.
- Public Sharing: If you use the 'Share' feature to create a public link, the resulting content (including image, text, and precise location) will be publicly accessible to anyone with the link.
- Publicity/marketing license to us: In addition, you grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, publish, publicly perform and display, distribute, and adapt your "discoveries" (including your submitted photo(s) and the titles, descriptions, and metadata generated by the Service) for our marketing and promotional purposes in any media now known or later developed, including through our service providers and official channels. We will not use images that include identifiable faces. We will not disclose precise GPS coordinates or other sensitive location metadata with marketing displays; however, images may inherently reveal general location (for example, recognizable landmarks). We will not knowingly feature discoveries that include minors' identifiable images without appropriate consent. You may request that we stop using your content for future marketing by contacting us; previously produced materials may continue to exist in already-distributed media.
- Your responsibilities: You represent and warrant that you have all rights necessary to grant the above licenses and that your User Content does not infringe or violate any law or third-party rights (including privacy, publicity, and IP rights).
4. Acceptable Use
You may not, and may not permit others to:
- Illegal and harmful content: Submit or share illegal, infringing, deceptive, fraudulent, defamatory, obscene, hateful, harassing, or violent content; or any content that depicts children in exploitative or sexualized ways or otherwise violates child-safety laws.
- Sexual content and nudity: Do not submit pornographic, sexually explicit, or sexually suggestive content; no nudity. Absolutely no sexual content involving minors or sexualization of minors.
- Privacy and impersonation: Do not post private or confidential information (yours or others'), including payment credentials, government IDs, medical or highly sensitive personal data. The Service is not intended for publishing such personal data—even with permission. Do not impersonate any person or entity; misrepresent your identity; or solicit, collect, or use other users' login credentials.
- Doxxing: Do not publish or threaten to publish someone's private personal information (such as non-public home address, contact information, financial identifiers, or similar data) without consent.
- Graphic violence and gore: Do not submit content that depicts graphic violence, gore, or content intended to shock or disgust.
- Extremism and terrorism: Do not promote, praise, or support extremist or terrorist organizations, individuals, or content.
- Self-harm and dangerous acts: Do not post content that promotes, glorifies, or provides instructions for self-harm, suicide, eating disorders, or violence against others.
- Identification and biometrics: Use the Service to identify or track individuals, infer sensitive attributes, create biometric identifiers/profiles, or otherwise process images of persons in ways that could violate privacy, data-protection, or anti-discrimination laws.
- Security and integrity: Upload malware or malicious code; probe, scan, or test the vulnerability of any system or network; interfere with or disrupt the Service or connected networks; circumvent or attempt to bypass credit usage, rate limits, or access restrictions.
- Automated access and scraping: Use bots, scrapers, or automated tools to access the Service without our prior written permission.
- Unlawful surveillance: Use the Service to stalk, surveil, or otherwise violate the rights of others.
- Spam, scams, and deception: Do not engage in spam or unsolicited promotions; phishing; pyramid schemes; or other deceptive or fraudulent practices.
- Evasion of enforcement: Do not create or use accounts or other methods to evade enforcement or restrictions we apply (for example, re-registering after suspension to bypass limits or blocks).
5. Sharing
External sharing: The Service may offer features to share content outside of the Service. Content you share externally may be viewed, copied, or reshared by others. Removing content from the Service will not delete copies already shared elsewhere.
6. AI Processing, Outputs, and Moderation
- AI providers: By using AI features, you instruct us to disclose your User Content (and optional context such as location or nearby places) to our AI service providers solely to generate outputs for you. We configure providers and agreements so your inputs are processed only to provide the Service and not to train foundational models or build profiles, unless you explicitly opt in.
- Audio Guides: Audio Guides are AI-generated narrations created using third-party text-to-speech technology. Audio outputs are synthetic and may contain errors or mispronunciations. Audio Guide generation consumes credits as described in Section 7.
- Outputs rights: Subject to applicable law, third-party rights, and the terms of the applicable AI model/provider, we assign and pass through to you any rights we receive in the outputs generated for you. Your rights in the outputs may vary depending on the model/provider and may be subject to additional restrictions set by that provider. Outputs may be similar to content generated for others and are not guaranteed to be unique or free of third-party claims. You are responsible for your use of outputs and for obtaining any permissions required by law.
- Accuracy and use: Text and audio outputs may be inaccurate, offensive, or reflect biases. Do not rely on outputs for safety-critical, medical, legal, or professional decisions.
- Moderation and refunds: We apply content moderation and may block content or requests. Credits consumed for requests blocked due to policy violations are not refundable. Credits may be automatically refunded for technical failures.
7. Credits, Purchases, and Refunds
- Credits: Some features require credits. Credits may be purchased via the Apple App Store (and Google Play if/when available). Credits are a limited, personal, revocable, non-transferable, non-sublicensable license to access features in the Service. Credits have no cash value, are not currency or property, and do not represent stored value; they are not gift cards or stored-value instruments. A purchase is complete when our servers validate the transaction and the Credits are successfully credited to your account. We may suspend or revoke Credits or access to Credits if you breach these Terms, we reasonably suspect fraud, abuse, or chargebacks, to comply with law, or to correct errors.
- No transfers or trading: Credits may not be sold, traded, transferred, or exchanged between users.
- Audio Guide credits: Generating an Audio Guide consumes credits. Credits consumed for Audio Guides are subject to the same refund policies as other features.
- Billing: Purchases are processed by the app stores and subject to their terms. We cannot view, access, or modify app store transactions, and we do not receive your full payment card details. Refund requests must be made through the relevant app store under its policies.
- Refunds: Except where required by law or platform policy, credit purchases are non-refundable. If an analysis fails for technical reasons, we may automatically restore or refund the consumed credit. Moderation failures or policy violations generally do not qualify for refund. Please consult Apple/Google refund policies for platform-handled refunds.
- Abuse Prevention: Initial free credits are once per user and per device. We use non-identifying technical hashes to enforce this. Bypassing these limits via account recreation or other fraudulent means is a violation of these Terms and may result in the forfeiture of credits or account suspension.
8. Intellectual Property
- Ownership: Excluding User Content, the Service (including software, UI, text, graphics, and trademarks) is owned by us and our licensors and is protected by IP laws. These Terms do not grant you any rights to our trademarks or other proprietary rights.
- License to you: Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service solely for your personal, non-commercial use as intended and provided by us.
- Use restrictions: You will not copy, reproduce, distribute, publicly perform or display, or create derivative works of the Service or its content, except as expressly permitted by these Terms; reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service; remove, alter, or obscure any proprietary notices; sell, rent, lease, sublicense, transfer, assign, or otherwise commercially exploit the license or any rights in the Service.
9. Third-Party Services
We use third-party service providers to help operate and improve the Service, including for hosting/authentication/storage, AI model processing (including text-to-speech for Audio Guides), mapping/places, notifications, and app stores/payments. Some features rely on third-party services, and your use of those features may be subject to the third party's terms and privacy policies (for example, Apple App Store, Google Play, and Google Maps/Places). We do not control and are not responsible for third-party websites, materials, products, or services, and we make no warranties regarding them; your use is at your own risk. You must comply with applicable third-party terms where required.
10. Privacy
Our Privacy Policy is incorporated by reference into these Terms and describes how we collect, use, and share information about you. Your use of the Service is subject to the Privacy Policy.
11. Disclaimer of Warranties
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, CONDITIONS, AND OTHER TERMS, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, AND NON-INFRINGEMENT.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES. IN NO EVENT WILL OUR AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY; OR (B) USD $100.
13. Indemnification
To the extent permitted by law, you agree to defend, indemnify, and hold harmless us and our affiliates, licensors, service providers, contractors, permitted successors and assigns, and our and their respective officers, directors, employees, and agents from and against any and all third-party claims arising out of or relating to your access to or use of the Service, your User Content, your breach of these Terms, or your violation of any third-party rights.
14. Export Controls, Sanctions, and Trade Compliance
You may not use the Service if you are located in, ordinarily resident in, or acting for a person or entity subject to EU restrictive measures (sanctions), or otherwise prohibited under EU export control or sanctions laws. You must comply with all applicable export control and sanctions laws.
15. Changes to the Service or Terms
We may update, change, suspend, or discontinue any aspect of the Service (temporarily or permanently). We may update these Terms. If we make material changes, we will notify you in the app. Your continued use of the Service after the changes take effect constitutes your acceptance of the updated Terms.
16. Governing Law; Dispute Resolution
Governing law: These Terms and any non-contractual disputes or claims are governed by the laws of the Republic of Latvia, excluding its conflict-of-law rules. If you are a consumer in the EEA or UK, you also benefit from any mandatory consumer protections of your country of residence.
Informal resolution first: Before bringing a court action, the party seeking relief will email a written Notice of Dispute to legal@chalabs.xyz describing the claim and requested relief. If we cannot resolve the dispute within 60 days after the Notice is received, either party may bring a claim as permitted below.
17. Contact; Notices; DMCA
Contact: You can contact us at: legal@chalabs.xyz
Postal mail: Cha Labs SIA, Eduarda Smiļģa iela 32 – 19, Rīga, LV-1002
Copyright (DMCA): If you believe material on the Service infringes your copyright, send a notice to our Copyright Agent at dmca@chalabs.xyz.
18. Survival
The provisions regarding licenses, payments, intellectual property, disclaimers, limitation of liability, indemnification, and dispute resolution survive termination of these Terms or your account.
19. Miscellaneous
- Entire agreement: These Terms constitute the entire agreement between you and us regarding the Service.
- Severability: If any provision of these Terms is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable.
- No waiver: Our failure to enforce any provision is not a waiver of our right to do so later.
- Assignment: You may not assign or transfer these Terms without our prior written consent.
- Language: The controlling language of these Terms is English.